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SWAB-E demo video · script · draft 2

Meet SWAB-E: Robotic Tank Swabbing for Biopharma

Prepared for Rick Mineo, Swabbot, Inc. · October 2026 · Rewritten from the September 23 creative kickoff

Audience

VP-level operations and quality leaders at large-scale biopharma manufacturers (1,000 L+ vessels), US and Europe first.

Three messages

  1. Manual swabbing is your weakest link.
  2. Swabbing time is downtime.
  3. The same swab path every time, safer for people and tanks.

The long version

1:48 (target 90–120s) · about 195 words of voice-over · female voice, lower register, General American.

3D share

About 38s, 35%. Rick asked for more 3D of the robot; Option C plans up to 30%. Keep it, or return scene 6's map to 2D to land at 30%.

What changed from draft 1
  • Opens on the weakest link (inconsistent manual swabs) instead of a lost batch; "a missed spot can cost a batch" was cut on the call.
  • New scenes for results drifting between shifts, swabbing as downtime, getting back to production sooner, and field proof.
  • SWAB-E appears in stylized 3D every time it is on screen.
  • Rick's numbers are in, each marked to confirm: ±2% against 10–15%, about $100 against $4,000 for training, +30% recovery in one study.
  • The call to action points to the website, the first channel.

The script

Sketches are rough layout ideas, not final artwork. Items marked confirm are facts we need from you before we lock the words.

1

The weakest link

0:00–0:10 · 10s2D
Confined-space entry 10–15% variability by hand No two swabs the same
Operator on a 10-foot pole at the manway; each stroke lands somewhere different.
Voice-over
"Your cleaning validation is only as good as the swab. And when someone swabs a tank from a ten-foot pole, no two swabs are the same."
On-screen text
Manual swabbing: 10–15% variability confirm
Visual
Plant-context background in low-contrast greys. A semi-flat operator in gown, hood and gloves works a long pole through the manway. Three strokes land in three different places; a soft red variance band flickers beside them.
Needs from you
confirm Source for the 10–15% hand-swabbing variability.
2

Results drift

0:10–0:18 · 8s2D
pass band Shift AShift BShift C False fail Same tank. Three results.
Same tank, three shifts, three results. One lands outside the pass band.
Voice-over
"Results shift from operator to operator and shift to shift. That's how false passes and false fails get in."
On-screen text
Every operator swabs differently.
Visual
Simple 2D results chart on the clean light grid. Three shift columns rise to different heights; one breaks out of the green pass band and turns red. Kept minimal: no batch-loss imagery.
3

Swabbing is downtime

0:18–0:26 · 8s2D
Waiting to swabnot producing
The vessel sits idle while the clock runs and the line waits.
Voice-over
"Meanwhile, every hour a vessel waits to be swabbed is an hour it isn't making product."
On-screen text
Swabbing time is downtime.
Visual
Back in the plant. The vessel sits idle, a clock sweeps, and the production line beside it pauses. The red accent leaves the frame here: it is the last moment of the problem.
4

Meet SWAB-E

0:26–0:32 · 6s3D + text
Swab head Carbon reach pole Sealed drive body
Stylized 3D hero turn of SWAB-E in the navy studio, logo resolving beside it.
Voice-over
"Meet SWAB-E, robotic swabbing from SwabBot."
On-screen text
SWAB-E · Swabbing perfected.
Visual
Match cut: the 2D vessel outline becomes the 3D studio. SWAB-E turns slowly in stylized 3D (true materials, soft light, not photoreal) on the dark blue background. The SwabBot logo and the tagline set in Montserrat.
Needs from you
confirm CAD files for SWAB-E from your engineering company.
5

Mounts on your manway

0:32–0:42 · 10s3D
Tank Access System Agitator
3D cutaway: the Tank Access System clamps onto the existing manway and SWAB-E extends inside.
Voice-over
"It mounts through the manway you already have and swabs the inside of the vessel for you."
On-screen text
Mounts on your existing manway
Visual
Stylized 3D cutaway of a 1,000 L+ vessel. The Tank Access System seats on the top manway; the carbon pole extends and SWAB-E moves into the vessel at its real speed. Flat 2D labels draw on over the 3D.
Needs from you
confirm Which manway sizes it fits, and the correct part names.
6

Same path, every run

0:42–0:54 · 12s3D + 2D map
1 2 3 4 5 6 Same path. Same pressure. Every run.
Each sampling location checks off in sequence; the path repeats identically.
Voice-over
"Same path. Same pressure. Every location, every run. Results stay within about two percent, whoever is on shift."
On-screen text
Same path. Same pressure. Every run. · ±2% variability confirm
Visual
In 3D, SWAB-E traces its swab path across the wall. A flat 2D sampling map overlays the cutaway, and numbered locations tick green one by one. A second pass repeats the path exactly. This is message three, so it gets the most screen time.
Needs from you
confirm Source for ±2%. What SWAB-E records for each swab (location, sequence), if we can show it.
7

Safer for people and tanks

0:54–1:05 · 11s3D + 2D
Rigid pole Controlled contact
Split screen: a rigid pole scratches polished steel; SWAB-E makes controlled contact.
Voice-over
"No one reaches into the tank or works at awkward angles. And controlled contact protects polished steel that a rigid pole can scratch."
On-screen text
Safer for your people and your tanks confirm
Visual
Left, in 2D: a rigid pole jabs the polished wall and leaves a scratch. Right, in 3D macro: the SWAB-E head settles onto the surface with even, gentle contact. The operator stands outside the vessel, upright.
Needs from you
confirm The specific safeguards: contact force, materials, fail-safes.
8

Back to production sooner

1:05–1:14 · 9s2D
ManualSWAB-E Back to production sooner
Two timelines: the SWAB-E bar is shorter and the vessel returns to production.
Voice-over
"Swabbing takes less time, so your vessels get back into production sooner."
On-screen text
Back to production sooner confirm
Visual
Clean light grid. Two timeline bars, manual and SWAB-E; the SWAB-E bar finishes early and a green check lands on the vessel as the line restarts.
Needs from you
confirm Typical time per swabbing event, by hand and with SWAB-E, if you want a number on screen.
9

Easy to adopt

1:14–1:25 · 11s2D
1 · Mount 2 · Extend 3 · Swab One operator · no confined-space entry
Mount, extend, swab: three steps and one operator.
Voice-over
"Your team keeps the swab method you already validate. Training an operator takes minutes, at a fraction of the cost of certification."
On-screen text
Train in minutes · About $100, not $4,000 confirm
Visual
Three icons build in sequence: Mount, Extend, Swab. A single operator figure completes the steps. A cost tag flips from $4,000 to about $100.
Needs from you
confirm Sources for the training time and the $100 and $4,000 figures.
10

Proven in the field

1:25–1:36 · 11sText + 2D
RECOVERY STUDYTop-tier pharma manufacturer ManualSWAB-E +30%recovery
A recovery-study card: manual against SWAB-E, +30%.
Voice-over
"Recovery studies at top-tier pharma manufacturers back it up, including one with a thirty percent increase in recovery."
On-screen text
+30% recovery in a top-tier pharma study confirm
Visual
Kinetic type and a simple bar comparison on the clean grid. Customer names appear only with permission; otherwise "a top-tier pharma manufacturer".
Needs from you
confirm The study source, and permission to name any customer.
11

Swabbing perfected

1:36–1:48 · 12sText + 3D
Swabbing, perfected. Book a demo swabbot.com
End card: logo, tagline and one clear next step.
Voice-over
"SWAB-E. Consistent swabs, less downtime, lower compliance risk. Get product to market faster. Book a demo at swabbot.com."
On-screen text
SWAB-E · Swabbing perfected. · Book a demo at swabbot.com confirm
Visual
The 3D hero returns for a final turn, then resolves into the logo, tagline and call to action. Held long enough to read on a trade-show screen. The website is the first channel, so the call to action points there.
Needs from you
confirm The call to action and the exact page it links to.

How each version comes from this script

Website · full length

The whole script, in the homepage hero. The website is the first channel, so this is the version most buyers see.

LinkedIn · 15–30s

Scenes 1, 3, 6 and 11: the weakest link, the downtime, the fix and the call to action. Vertical and square, captioned for silent feeds.

Trade-show loop · 15–30s

Scenes 4 to 7 with on-screen text only, no voice-over, looping back to the logo. First use: the ISPE meeting next year.

Sales email · 15–30s

Scenes 5, 6, 9 and 11: how it works and how easy it is, for a buyer who already knows the problem.

French and German

Subtitled versions of the full-length video. Native voice-over is an optional add-on if you want it.

Sales-team deep dive · 2–3 min

This script plus longer 3D walkthroughs of the Tank Access System and the full sampling sequence. We'll outline it once this version is locked.

What we need from you to lock the script

  1. CAD files (STEP or native) for SWAB-E and the Tank Access System from your engineering company, and the correct part names.
  2. Sources for the numbers on screen: ±2% against 10–15% variability, about $100 against $4,000 for training, and the 30% recovery increase.
  3. Permission to name any customer, or approval to say "a top-tier pharma manufacturer".
  4. The specific safeguards that protect the vessel (contact force, materials, fail-safes).
  5. Typical time per swabbing event, by hand and with SWAB-E, if you want a number in scene 8.
  6. Which manway sizes it fits, so scene 5 shows a realistic vessel.
  7. The call to action and the page it should link to.
  8. Whether to keep 3D at about 35% or bring it back to 30%.
  9. Anything technically wrong. You know the machine; we'll follow your lead.

Next: sign off the creative brief

The creative brief sets the look and sound in ten parts. Once you sign it off and the words here are locked, we design the style frames and a 6-second motion sample.

Open the creative brief